APPLE MUSIC | SUPER BOWL HALFTIME SHOW FAN FILMS

Diamonds

To celebrate Rihanna’s return to the stage, we commissioned one of hip-hop’s go to jewelers’ A$AP Eva of NYC’s Popular Jewelry, to create three custom, Rihanna-inspired pendants. Backed by her iconic song, “Diamonds,” we celebrate the singer’s everlasting artistry and unapologetically bright nature. The film follows A$AP Eva on a busy New York morning, opening her Chinatown shop to design and assemble custom chains to commemorate Rihanna’s return to music’s ultimate stage. This film not only spotlights the meticulous craft that went into making the pieces, but also shines a light on a self made and community respected Chinese immigrant in culture - which run parallel to Rihanna’s own achievements stemming from her immigrant roots.

 Pose

Rihanna is a global icon and a hugely influential creative force. Throughout her career, her presence has touched countless people around the world. We set out to create moments that spoke to her unique influence on so many different communities. In the film, “Pose,” we paid homage to New York’s ballroom icons and legends, who come together to celebrate Rihanna’s allyship to the LGBTQIA+ community. We consulted with Rihanna’s friend, hairstylist and Miyalke-Mugler Father, Yusef Williams, to cast and style the performers for this film. Each of the nine core talent proudly represented their individual Houses from all over New York, wearing outfits inspired by Rihanna’s most iconic looks - from her “Pour It Up” and “Work” music videos to Internet breaking Met Gala gowns.

Run This Town

On February 12, 2023, Rihanna performed at the first-ever Apple Music Super Bowl Halftime Show, after nearly 7 years away from performing. To build anticipation for the moment, we created a film inspired by her collab hit, “Run This Town,” that felt true to both Rihanna and Apple Music as a brand. Her road to the Super Bowl started on the small street in Barbados where she grew up. So that’s where we started too. This film is a love letter to Rihanna’s journey - in which every element was selected to be true and authentic to her path to stardom.