Netflix | Next On Netflix 2026

2025 was Netflix’s biggest year ever. Wednesday, Squid Game, and the epic finale of Stranger Things left fans asking a very real question: after a year like that, what’s left to get excited about? The answer: Everything.

While 2025 closed a historic chapter, it opened the door to something even bigger. The 2026 Netflix slate promised new genres, new characters, and entirely new worlds to fall into. Just when fans thought Netflix had peaked, we invited them into a richer experience where discovering your next obsession was inevitable.

As the new year began, only one question was at the top of everyone’s mind: What next? What does 2026 have waiting in the wings? Which show will take over your life? Is love in your future? A journey to a strange new land? A secret hiding in plain sight? The answers were already written. The cards were on the table. All fans had to do was courageously step up and discover what’s next.

The campaign unfolded across two films, guiding audiences toward a single, climactic question: What Next? It wove together the worlds of Netflix’s content while expanding on a format Netflix pioneered, a cinematic, global moment that celebrates the slate and the start of a new year. The connective tissue was tarot. As a visual and narrative language, it gave us a bold, playful way to explore fate, curiosity, and possibility, while perfectly matching the tone and diversity of the stories launching in 2026.