TIFFANY & CO. | ICONS

Tiffany & Co.’s With Love, Since 1837 campaign celebrates the House’s enduring heritage by reimagining its most iconic collections through the lens of love, craft, and storytelling. Inspired by legendary window designer Gene Moore, the campaign brings to life the untold origin stories behind definitive designs including Lock, T, Knot, HardWear, Sixteen Stone, and the Tiffany® Setting, revealing love as the unifying force at the heart of the brand.

Shot by photographer and director Dan Tobin Smith with set design by Rachel Thomas, the work modernizes Moore’s theatrical vitrines through immersive, in-camera storytelling. Using sculptural sets, shifting scales, practical effects, and dramatic lighting, rather than post-production, the campaign creates a contemporary expression of Tiffany’s craftsmanship and legacy. The result is a richly cinematic experience that honors the brand’s past while reaffirming its relevance for today.