Netflix | Spoilers

To close out 2025, Netflix flipped the familiar year-end recap on its head. Instead of nostalgia and highlights, we did the unthinkable: deliberately spoiled 35 major plot points from the year’s biggest movies and shows. The goal wasn’t comfort, it was provocation. By breaking an unspoken rule of entertainment culture, Netflix reignited conversation, debate, and attention around its slate to turn audiences toward what’s coming next in 2026.

The campaign launched during Netflix’s NFL broadcasts and extended across YouTube and social, using shock and humor to reframe the annual recap as a cultural moment rather than a content summary. Love it or hate it, the work proved that anticipation doesn’t always come from mystery alone, sometimes it comes from boldly reminding audiences just how much they really care.